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How to cope with the current competitive situation of the power steering rack product?

How to cope with the current competitive situation of the power steering rack product?

06-12-2025

Mainstream: EPS penetration is approaching 100%, and the market is upgrading from basic C-EPS to high-performance DP-EPS and R-EPS.

Future Direction: To meet the needs of Level 3 and above autonomous driving, steer-by-wire (SBW) has begun mass production and is considered a key growth driver for the future.

With rapid technological iterations, companies that remain focused on low-value product lines risk being phased out and experiencing declining profit margins.

Solution: Upgrade the product structure, allocating R&D and marketing resources towards high-value, high-performance products such as DP-EPS and R-EPS. This is not only a technological trend but also directly increases the value per vehicle and profit margin.

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